Shutterfly's more premium designs fall under the Tiny Prints brand and target customers who purchase at a higher price point. The email subscriber list is smaller and emails are sent less frequently. Because of this, the bodies of the emails are designed as static templates for use during Q1-3 and a separate set of templates which follows the Tiny Prints holiday campaign look is used during Q4. I built 5 different templates for Tiny Prints Holiday 2021 season. These are a few examples.