Art Direction & graphic design
Kelsey Splinter
I was the lead designer for both the cards and stationary catalog and the gifts and decor trifold for our 2024 graduation campaign and helped to set the tone and color palette with my photo concepts.
Our approach to this campaign was to present our products in a clean, elevated style that would allow the designs and the products themselves to really stand out. We used touches of celebratory propping, hints of metallics and classic commencement symbols to bring the pomp and circumstance and excitement of this milestone forward.
ACD: Anne Heike
Copywriter: Shauna Younge