JOB SKILLS

• Graphic Design
• Art Direction
• Print & Digital Asset Design
• Photo Retouching/Editing
• Email Design
• Creative Direction
• Product Cross-sell
• File Pre-flight
• Content Management
• Color Management
• Copy Writing
• Copy Editing
• Brand Standards

Technical Skills

• Adobe Creative Suite
• Microsoft Office
• Wordpress
• Workfront
• Widen DAM
• Adobe AEM
• Asana
• Cheetah Mail
• Kalio Mail
• Outlook

Software proficiency

InDesign

Illustrator

Photoshop

Bridge

After Effects

Sketch

Figma

Industry WORK

• eCommerce
• Marketing
• Print and Publishing
• Digital Graphics
• Consumer Products
• Newspapers

Set up files for preflight and re-purposed products into multiple size formats. Designed and managed content on the company website home, category and site section pages, and also created and edited the basic code of homepage heroes, secondary tiles, and sale/promotional banners. Handled product web images and product cross-sell, created blog images, designed, coded and scheduled promotional emails and set up automated email campaigns and subscriber segments. Took the lead on art direction for the photo shoots of celebrity product partnership collections for use in emails, on the website and on social media outlets then. Edited and designed promotional assets around that content.

Pear Tree Greetings
Nov. ‘12 - Nov. ‘16

Pear Tree Greetings | Nov. ‘12 - Nov. ‘16

Graphic Designer & Production Artist

Created artwork for conventional and digital license plate programs including the setup and printing of license plate proofs and film separations. Requested, reviewed and shipped printed sample art to customers from the 3M manufacturing group and approved vendors while also managing various aspects of quality control with accuracy checks and color management for all artwork. Coordinated with the sales team and/or our customers to discuss creative concepts, as well as manufacturing capabilities and problem-solve design and printing issues between sales and manufacturing teams. Additionally, maintained electronic and paper files to maintain integrity of security while working with sensitive artwork.

3M Transportation Division (Antenna Consulting)
Oct. ‘16 - Oct. ‘17

3M Transportation Division [Antenna Consulting] | Oct. ‘16 - Oct. ‘17

Graphic Designer

Worked closely under tight deadlines with the sales, editorial, web and purchasing teams to create attractive, high-impact designs for print and digital marketing collateral to drive customer sales and increase brand and product awareness. Created and maintained a library of product images, brand assets and deliverables for our sales team. Worked with printers and other outside vendors as I placed orders, verified print specifications, and approved proofs.

EMC School part of Carnegie Learning
Oct. ‘17 - Nov. ‘19

EMC School part of Carnegie Learning | Oct. ‘17 - Nov. ‘19

Marketing Designer

DIRECT MAIL TEAM
Concepted overarching campaign vision and design for large seasonal direct mail pieces, including wireframing, book mapping, illustration and exploration of compelling visuals to showcase our products, provided art direction during concept photography stage as well as retouching notes, worked closely with marketing partners and other stakeholders, and designed high performing promotional postcards and package inserts using brand photography.

EMAIL/SOCIAL TEAM
Translated marketing objectives into prioritized on-brand visual content for assets on social media and email marketing, taking each project from conception to execution including wireframing, applying design files and manipulating product photography for use in layout, and providing design specs and links to the development team. Worked closely with copywriters and stake-holders to ensure assets were compelling and put emphasis on storytelling. Managed multiple projects under tight deadlines for timely handoff.

ON PLATFORM TEAM
Created assets across all of the channels: app, web, display, social, and other digital touch points, supported Art Directors and the Creative Director to bring the brand and seasonal expression to life across all marketing materials, ensured efficient, high quality and timely production of designs, helped translate and transition overall new brand concept. 

Shutterfly
April. ‘20 - Jan. ‘24

Shutterfly  | April. ‘20 - Jan. ‘24

Art Director
& Graphic Designer

Art Director & Graphic Designer

Experience

Jan 2010 – Dec. 2012

Minnesota State University - Mankato

BFA -Graphic Design

Education

Aug 2004 – Dec. 2007

Central Michigan University

BS - Journalism

Edited copy and gathered content from reporters, photographers, editors and the Associated Press to fill and design the A section of the Faribault Daily News and The Kenyon Leader, the weekly sister paper. Also designed special tabs and sections when needed. 

Faribault Daily News | Jan. ‘08 - July ‘09

Production Designer & Copy Editor