Art Direction & graphic design
Kelsey Splinter
ACD: Gabe Pattison
ADs: Jennie Soucheray, Sam Kollasch
Copywriter: Merritt Bamrick
Photographers: Kyle Johnson-MacPherson, Abe Holte
The Ted Lasso partnership drove high new customer acquisition with 85% of the purchases coming from new purchasers. To date the partnership has generated some of the most positive social feedback the brand has ever received.
We created a set of paid and organic ads that ran on various platforms but mainly Facebook and Instagram. The paid ads had a ROAS of $2 which outpaced the target that had been set of $.75.
Using our established visual identity and our shot photography, I created some of the high performing social posts.