Art Direction & graphic design
Kelsey Splinter
For this campaign we leaned into the greens and neutrals of spring to showcase products in environments that felt fresh and airy. We used shadows and light to bring both interest into the shots but also to allude to a larger, or in some cases an outdoor space. As the lead art director and designer, my image concepts with talent speak to family and togetherness through the use of the products themselves.
ACD: Anne Heike
Copywriter: Shauna Younge