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Pear Tree Greetings 2016

As part of our partnership with designer Genevieve Gorder, I’ve lead the art direction on three product photo shoots. These staged images were a collaboration with our marketing coordinator and hired photographer. The styled images are used on site, in emails, web banners and on social media platforms to promote Genevieve’s stationery, party and holiday collections.

The Holiday campaign and Halloween email and category page banner are examples of design assets used to promote sales and drive traffic to the Pear Tree site.

The Holiday sale was promoted through email and a homepage hero for the web and mobile. This sale had a deeper discount than Pear Tree usually offers so the featured products in this design have higher margins and are considered part of the company’s premium card line.