Sponsorship Packet Redesign

As the public relations chair of this athletic organization, I reimagined the existing sponsorship packet, which was bright and filled to the brim with photos, into a sleeker and more digestible design.

I used a minimalistic layout with black and white color palette in consideration of printing costs and to avoid visual overstimulation due the amount of
in-depth information provided.

Because the sport of roller derby is very fast and physical, I used cut outs of skaters rising out of the mist or smoke to emulate speed and heat.

North Star Roller Derby

Photographers: Wijadi Jodi, Paul Gorden Robertson

COLLABORATORS