Art Direction & graphic design
Kelsey Splinter
As the design assistant on the 2023 Holiday catalog I supported the project by creating an assortment of grids and page layouts, designed the sample card insert as well as the carrier card featuring photo books and wallet cards, designed a star rating and customer quote look & feel, worked closely with our merch partners, our studio photographers, photo manager, shoot producer, AD, ACD and stylist, provided AD support, assembled all presentations for our stake holders and created several test version of our cover wrap.
CD: Maddy Hague, ACD: Anne Heike, Lead Designer: Katelyn McDonough, Design Assist: Kelsey Splinter, Copywriter: Shauna Younge