Art Direction & graphic design
Kelsey Splinter
As the publisher of textbooks, EMC School & Carnegie Learning provided their sales reps across the country with marketing materials to bring to presentations and to leave behind after their pitch.
These brochures had to be visually compelling since they were loaded with copy and information. Using bright, bold colors, stock imagery which mimicked the classroom, and the physical books paired with the accompanying education software, made these pieces stand out amongst the competition.
Sales reps also frequented education conferences and seminars and we'd provide them with rolling banners to display at their booths.
ACD: Anne Milliron