Editorial Emails & Awareness Campaigns

These emails were used to inspire, inform and educate customers about how they could use Shutterfly products and features. Some were sent to our regular subscriber list and some were part of a trigger stream aimed at recapturing customers who had browsed a specific product category to get them to reengage and convert. We found instances when we leaned away from our usual heavily promotional email sends were highly successful.

Shutterfly 2021-2022